Creative’s High Profit Formula: Seer WaveSynth + AWE32 = AWE64

Our gross margins have increased for the fifth quarter in a row. They are now at 32.9 percent and our cash position has doubled in the last year to US $463 million, said Sim Wong Hoo, chairman and chief executive officer of Creative Technology Ltd. “Not only are our finances strong, our products are too. Never before in our history have we had so many stunning new products to unleash to the market. Our Sound Blaster(r) AWE64 family of audio cards continues to be widely accepted in the market and now far surpasses the Sound Blaster 16 in revenue.

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Thus, CTL’s subsequent attempts to rewrite history such that their software venture was unsuccessful or did not have further potential are utterly disingenuous. To wit, Reality 1.0 using the same core software engine simultaneously shattered all expectations for paradigm-changing professional synthesis.